How to View Video Analytics on TikTok

TikTok offers a range of analytics tools to help creators understand how their content is performing. To view video analytics on TikTok, follow these steps:

1. Open the TikTok app on your mobile device.
2. Go to your profile by tapping the "Profile" icon at the bottom right of the screen.
3. Select the video you want to analyze.
4. Tap the three dots (or the "More" option) on the right side of the video.
5. Choose "Analytics" from the menu that appears.

In the Analytics section, you’ll see several metrics including:

• Views: The number of times your video has been watched.
• Likes: The number of likes your video has received.
• Comments: The number of comments on your video.
• Shares: How many times your video has been shared.
• Watch Time: Total amount of time viewers have spent watching your video.
• Audience Insights: Information about the demographics of your viewers.

Understanding these metrics can help you adjust your content strategy and improve your video performance on TikTok.