TikTok Viral Hits of 2022: The Tracks That Dominated the Platform
One of the biggest viral hits of 2022 was “Running Up That Hill (A Deal with God)” by Kate Bush. Originally released in 1985, this track saw a massive resurgence in popularity after being featured in the Netflix series "Stranger Things." The powerful combination of nostalgic 80s synth-pop and the show’s intense storyline created a perfect storm on TikTok, where users created millions of videos featuring the track. From emotional montages to fitness challenges, the song became synonymous with a sense of triumph and longing, captivating a new generation of listeners. The renewed interest in the song catapulted it to the top of global music charts, making it one of the most streamed songs of the year.
Another notable hit was “We Don’t Talk About Bruno” from Disney’s Encanto. This song became a sensation not just for its catchy tune but for the way it resonated with TikTok’s diverse audience. Users embraced the song’s quirky, narrative style to create a variety of content, from lip-syncs to elaborate dance routines. The track’s success on TikTok translated into a record-breaking run on the Billboard charts, further solidifying its status as a cultural phenomenon.
TikTok’s influence was also evident in the rise of “As It Was” by Harry Styles. The lead single from his third studio album, "Harry’s House," “As It Was” became a staple on TikTok, with users crafting creative videos around its upbeat melody and introspective lyrics. The song’s infectious energy made it a favorite for dance challenges and feel-good content, propelling it to become one of the most played tracks on the platform. The song’s success wasn’t confined to TikTok alone; it topped charts in multiple countries and was a critical and commercial triumph.
Similarly, “abcdefu” by GAYLE became a breakout hit, largely thanks to TikTok. The track's raw, rebellious lyrics struck a chord with TikTok users, who turned it into an anthem for self-empowerment and defiance. The song’s simple, catchy chorus made it ideal for lip-syncs and parodies, leading to its widespread popularity on the platform. The viral nature of the song on TikTok translated into mainstream success, with the track reaching the top 10 in several countries and earning GAYLE her first chart-topping hit.
In addition to these, other tracks like “Stay” by The Kid LAROI and Justin Bieber, “Heat Waves” by Glass Animals, and “Good 4 U” by Olivia Rodrigo also dominated TikTok in 2022. These songs became integral parts of TikTok’s soundscape, used in everything from dance challenges to reaction videos, and played a significant role in shaping the platform's culture.
TikTok’s ability to amplify music trends is unmatched. The platform’s users not only dictate which songs become hits but also how they are interpreted and shared with the world. This user-driven content creation has redefined the traditional music promotion model, allowing artists to reach global audiences without the need for extensive marketing campaigns. In 2022, TikTok continued to solidify its position as a critical player in the music industry, with viral hits becoming a key measure of a song’s success.
Looking ahead, it’s clear that TikTok will continue to be a major force in the music industry. Artists and record labels alike are increasingly recognizing the platform's potential to break new artists and revive old hits. As TikTok continues to evolve, it’s likely that the trends and viral hits of 2023 will be shaped by the same user-driven content that made 2022 such an exciting year for music.
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