TikTok Viral Makeup Products 2022

In 2022, TikTok continued to be a powerful platform for setting makeup trends and boosting the popularity of various products. The viral nature of TikTok trends has made it essential for beauty enthusiasts and brands to keep up with the latest must-have items. Here’s a look at some of the most talked-about makeup products from 2022 that took TikTok by storm.

1. Elf Cosmetics Halo Glow Liquid Filter
One of the biggest makeup hits of 2022 was the Elf Cosmetics Halo Glow Liquid Filter. This product quickly gained attention for its ability to create a radiant, dewy complexion. Influencers praised its lightweight formula, which provides a natural glow without feeling heavy. The Halo Glow Liquid Filter became a staple in many makeup routines, thanks to its versatility as both a primer and a highlighter.

2. Charlotte Tilbury Beautiful Skin Foundation
Charlotte Tilbury’s Beautiful Skin Foundation was another standout product. TikTok users were captivated by its ability to provide a flawless, airbrushed finish. The foundation’s hydrating properties and medium-to-full coverage made it a favorite among users who sought a perfect balance between coverage and comfort. Its blendable formula and extensive shade range contributed to its viral success.

3. Rare Beauty Soft Pinch Liquid Blush
Selena Gomez’s Rare Beauty Soft Pinch Liquid Blush was all the rage in 2022. The blush’s vibrant colors and creamy texture won over many TikTok users, who loved how easily it blended into the skin for a natural flush. The product’s buildable formula allowed for customization, making it suitable for both subtle and bold looks. The Soft Pinch Liquid Blush’s popularity was bolstered by its accessibility and the brand’s emphasis on inclusivity.

4. Tarte Shape Tape Concealer
The Tarte Shape Tape Concealer, though not a new product, saw a resurgence in popularity on TikTok in 2022. Users highlighted its full coverage and long-lasting formula, which effectively conceals blemishes and dark circles. The concealer’s versatility in brightening under the eyes and covering imperfections contributed to its continued popularity among beauty enthusiasts.

5. Huda Beauty Glowish MultiDew Skin Tint
Huda Beauty’s Glowish MultiDew Skin Tint made waves for its innovative approach to skincare and makeup. This product combines the benefits of skincare with the light coverage of a tint, offering a glowy finish while providing hydration and skin benefits. TikTok users appreciated its blendable formula and the natural, dewy look it created.

6. Westman Atelier Baby Cheeks Blush Stick
The Westman Atelier Baby Cheeks Blush Stick was a favorite for its ease of use and luxurious feel. The creamy formula provided a smooth application and a natural-looking flush of color. Its compact design made it perfect for on-the-go touch-ups, and TikTok creators loved showcasing its effortless application and radiant finish.

7. Kosas Revealer Super Creamy + Brightening Concealer
Kosas Revealer Super Creamy + Brightening Concealer gained popularity for its lightweight yet effective coverage. TikTok users were drawn to its brightening properties, which helped to illuminate the under-eye area and reduce the appearance of dark circles. The concealer’s blendable texture and skin-loving ingredients made it a hit among those seeking a natural look.

8. Fenty Beauty Gloss Bomb Universal Lip Luminizer
Fenty Beauty’s Gloss Bomb Universal Lip Luminizer continued to dominate TikTok trends in 2022. Known for its high-shine finish and universal shade that suits a wide range of skin tones, this gloss was praised for its non-sticky formula and nourishing properties. TikTok users loved the way it added a plump, glossy finish to their lips without feeling heavy.

9. Benefit Cosmetics They’re Real! Magnet Mascara
The Benefit Cosmetics They’re Real! Magnet Mascara captured the attention of TikTok users with its impressive lengthening and volumizing effects. The mascara’s unique formula and brush design allowed for dramatic lash enhancement, making it a go-to product for those seeking bold, defined lashes.

10. Glossier Futuredew Oil Serum Hybrid
Glossier’s Futuredew Oil Serum Hybrid made a splash on TikTok for its ability to provide a radiant, glass-like finish. Users were excited about its dual function as both a serum and a highlighter, which helped to achieve a dewy, glowing complexion. The product’s lightweight, non-greasy formula contributed to its popularity among those looking for a fresh, luminous look.

Overall, TikTok’s influence on makeup trends in 2022 was significant, with these products standing out as favorites among beauty enthusiasts. The viral nature of these items showcases how social media can shape consumer preferences and drive the success of beauty brands.