Top TikTok Viral Songs of July 2024
1. "Summer Vibes" by Lexie Grey
"Summer Vibes" is the anthem of summer 2024. Lexie Grey’s upbeat track became a sensation, with its infectious chorus and light-hearted lyrics about enjoying the warm weather. TikTok users quickly embraced it, pairing it with dance challenges and travel vlogs, leading to millions of streams on Spotify and Apple Music. The song’s popularity skyrocketed when influencers such as @TravelWithTina and @DanceMovesMaria started using it in their content.
2. "Midnight Drive" by Jaxon Harper
Jaxon Harper's "Midnight Drive" gained traction due to its moody, atmospheric sound that resonated with the late-night, introspective side of TikTok. Many users incorporated the song into videos showcasing nighttime cityscapes, emotional confessions, or aesthetic content. The rise of "Midnight Drive" is a testament to TikTok’s ability to turn niche tracks into viral sensations. Its deep bassline and dreamy vocals made it a favorite for background music, with #MidnightDriveChallenge garnering over 500 million views by the end of July.
3. "Crazy for You" by Ava Rhodes
Another standout track in July was "Crazy for You" by emerging artist Ava Rhodes. The song's catchy pop-infused rhythm and relatable lyrics about unrequited love struck a chord with TikTok's younger audience. Dance trends using this song saw widespread participation, and the track even inspired a viral makeup challenge, with users creating looks that represented the different emotions conveyed in the song. Ava Rhodes quickly gained mainstream recognition, landing her a spot on Billboard's Top 100.
4. "Retro Love" by DJ Echo
DJ Echo's "Retro Love" took TikTok by storm with its throwback 80s-inspired beats. The song’s nostalgic vibe, coupled with modern production, made it a perfect fit for transitions, fashion hauls, and fitness videos. TikTok users capitalized on the retro aesthetic, creating visually stunning content that brought a vintage flair to the platform. The song's versatility allowed it to be used in multiple trends, making it one of the most popular background tracks for July.
5. "Lost in the Moment" by The Wilder Brothers
The Wilder Brothers' "Lost in the Moment" became a TikTok favorite due to its melancholic lyrics and emotionally powerful delivery. The song was widely used in storytelling videos, particularly those focusing on relationships and personal growth. #LostInTheMoment trended for days, with users creating heartfelt montages and tear-jerking narratives that perfectly matched the song's emotional tone. By the end of July, the song had amassed over 10 million uses on TikTok.
TikTok’s Influence on Music Charts
TikTok’s influence on music trends has never been more evident than in July 2024. Several of these viral songs translated into chart-topping hits on platforms such as Billboard and iTunes. The power of TikTok lies in its ability to democratize music discovery, giving both established artists and newcomers the chance to reach a global audience. For instance, Lexie Grey and Ava Rhodes, who were relatively unknown before their songs went viral, have now signed record deals and are preparing for national tours.
The Role of Influencers
Influencers play a critical role in making a song go viral on TikTok. In July, creators like @DanceWithLuna and @FashionistaEmily contributed to the spread of these tracks by incorporating them into their high-visibility content. The combination of dance challenges, fashion videos, and storytelling ensured that these songs stayed at the top of the trending charts for weeks.
How Artists Leverage TikTok
Artists are increasingly using TikTok to promote their music. They engage directly with fans, participate in challenges, and even create TikTok-exclusive content. For example, Jaxon Harper posted behind-the-scenes footage of his recording process on TikTok, which helped boost the song’s popularity. DJ Echo collaborated with TikTok creators to amplify the "Retro Love" trend by reposting user-generated content on his official page.
Below is a table illustrating the impact of these viral songs on streaming platforms:
| Song | TikTok Uses (July 2024) | Spotify Streams (July 2024) | Billboard Rank |
|---|---|---|---|
| Summer Vibes | 15 Million | 45 Million | #7 |
| Midnight Drive | 10 Million | 32 Million | #15 |
| Crazy for You | 12 Million | 40 Million | #9 |
| Retro Love | 9 Million | 28 Million | #12 |
| Lost in the Moment | 8 Million | 25 Million | #18 |
As seen in the table, the direct correlation between TikTok popularity and streaming numbers is undeniable. July 2024 showcased the platform’s power to influence the music industry and turn songs into worldwide hits.
Conclusion
The TikTok viral songs of July 2024 highlight the platform's ability to turn tracks into global hits overnight. From upbeat summer anthems to emotional ballads, TikTok continues to be the ultimate tastemaker in the music world. Whether you’re an artist looking to make it big or a user just enjoying the music, TikTok's influence on the industry is undeniable and is set to continue growing in the future.
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