Viral Trends on TikTok in 2023
Dance Challenges
Dance challenges have been a staple on TikTok since its inception, and 2023 was filled with new and exciting routines. One of the most viral dance challenges was the “Cupid Shuffle 2.0,” a modern twist on the classic line dance. This challenge saw users across the globe participating, with creators adding their unique spins to the moves. The hashtag #CupidShuffle2.0 garnered millions of views within weeks of its debut.
Another dance challenge that went viral was the “Retro Groove Challenge,” where users danced to old-school hits from the 70s and 80s. The nostalgia factor, combined with the fun and easy-to-follow choreography, made this challenge a favorite among users of all ages.
Viral Recipes
2023 also saw a surge in food-related content, with TikTok becoming a go-to platform for discovering new recipes. The “Pasta Chip” trend was one of the biggest food fads of the year. Users boiled pasta, seasoned it, and then air-fried it to create crunchy, chip-like snacks. The trend was so popular that it even led to the creation of dedicated pasta chip cookbooks and inspired restaurants to add pasta chips to their menus.
Another viral recipe trend was the “Butter Board,” where users spread softened butter on a wooden board and topped it with various seasonings, herbs, and edible flowers. This aesthetically pleasing and delicious creation quickly became a favorite for hosting and entertaining, with the hashtag #ButterBoard amassing millions of views.
Fashion and Beauty Trends
TikTok is also a hotspot for discovering the latest fashion and beauty trends. In 2023, “Soft Goth” emerged as a popular aesthetic. This trend combined elements of gothic fashion with a softer, more approachable look. Think dark, moody clothing paired with pastel makeup and accessories. The hashtag #SoftGoth inspired countless outfit videos and makeup tutorials, making it one of the most talked-about fashion trends of the year.
On the beauty front, “Skinimalism” continued to gain momentum. This trend focuses on simplifying skincare routines and embracing natural beauty. Instead of heavy makeup, users showcased their minimalistic skincare regimens, focusing on achieving a healthy, glowing complexion. The #Skinimalism trend encouraged people to take pride in their natural beauty and embrace a less-is-more approach.
Viral Sounds
Sounds and music play a crucial role in TikTok’s ecosystem, and in 2023, certain audio clips went viral. One of the most popular sounds was a snippet from the song “Sunset Lover” by Petit Biscuit. This dreamy, electronic tune became the backdrop for various types of content, from travel vlogs to aesthetic montages. The sound’s versatility made it a favorite among creators, leading to millions of videos using the track.
Another viral sound was a clip from the movie “Shrek,” where the character Donkey says, “I like that boulder, that is a nice boulder.” This humorous soundbite was used in a myriad of creative ways, often paired with videos of people showing off their favorite items or places.
Educational Content
TikTok isn’t just about entertainment; it's also a platform for learning. In 2023, educational content became increasingly popular, with creators sharing tips, tricks, and knowledge on various subjects. The “Quick Tips” series was particularly viral, where experts in fields like finance, cooking, and fitness shared bite-sized advice in under a minute. The hashtag #QuickTips became a hub for users looking to learn something new every day.
Additionally, “BookTok” continued to thrive, with users recommending their favorite reads and discussing literary trends. In 2023, the focus shifted towards diverse and inclusive literature, with many creators highlighting works by authors from underrepresented communities. This push towards diversity in reading material sparked meaningful conversations and encouraged users to broaden their literary horizons.
Memes and Humor
No TikTok trend list would be complete without mentioning memes and humor. The “NPC” trend was one of the most bizarre yet hilarious trends of 2023. In this trend, users pretended to be non-playable characters (NPCs) from video games, repeating the same phrases and actions in a loop. The absurdity and creativity of these videos made them incredibly popular, with the hashtag #NPC generating millions of views.
Another humorous trend was the “BeReal vs. Instagram” meme, where users compared the authenticity of the photo-sharing app BeReal with the curated and often unrealistic posts on Instagram. This trend poked fun at social media culture and encouraged users to embrace more genuine and unfiltered content.
Activism and Social Issues
TikTok has also become a platform for social change, and in 2023, several trends highlighted important issues. The “EcoTok” movement gained traction, with creators sharing tips on living sustainably and reducing waste. From upcycling old clothes to creating zero-waste meals, the #EcoTok trend inspired users to make more environmentally conscious choices.
Another significant trend was “Mental Health Awareness,” where users openly discussed their struggles with mental health and offered support to others going through similar experiences. The #MentalHealthAwareness hashtag became a safe space for users to share their stories, find resources, and connect with others who understand their challenges.
Conclusion
TikTok in 2023 was a melting pot of creativity, humor, and education. The platform continues to evolve, with new trends emerging daily. Whether it’s dancing, cooking, fashion, or activism, TikTok provides a space for users to express themselves and connect with others. As we move forward, it will be exciting to see what new trends will capture the world’s attention in the years to come.
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