How to Find Out What Sells the Most on Amazon

Finding out what sells the most on Amazon can be a game-changer for businesses, sellers, and consumers alike. Amazon, as one of the largest online marketplaces, offers a wealth of information on trending products, popular categories, and top-selling items. In this guide, we'll explore various methods to uncover this valuable data and leverage it for better decision-making.

1. Amazon Best Sellers Page

Amazon's Best Sellers page is one of the most straightforward ways to find out what’s selling the most. This page provides a real-time list of top-selling items across all categories. To access the Best Sellers page, follow these steps:

• Go to Amazon's homepage.
• Scroll down to the “Best Sellers” link, usually found in the footer section.
• Click on this link to view the top-selling products.

This page is updated hourly, so you can get the latest trends and popular items. The Best Sellers page is categorized by major departments, making it easy to find top products in specific niches like electronics, books, or home goods.

2. Amazon Movers and Shakers

Another useful tool is the “Movers and Shakers” page. This page highlights products that have seen significant jumps in sales rank over the past 24 hours. This can help identify emerging trends and new hot items before they hit mainstream popularity. To use this feature:

• Navigate to the Amazon homepage.
• Find the “Movers and Shakers” link, typically in the same footer section as the Best Sellers link.
• Browse through the list to see what’s gaining traction.

3. Amazon Trends

Amazon Trends provides insights into what’s currently trending on the platform. This section features popular products, emerging trends, and seasonal items. To access this data:

• Look for Amazon’s “Trending” or “Discover” sections on their homepage.
• You might also find relevant information through Amazon’s own marketing campaigns or seasonal promotions.

4. Amazon Analytics Tools

For more detailed analysis, several third-party tools can provide deeper insights into Amazon’s sales data. These tools often require a subscription but offer extensive features such as:

• Sales Estimates: Predictive models to estimate sales volumes.
• Competitor Analysis: Insights into competitors' sales and strategies.
• Keyword Research: Identifies which keywords are driving the most traffic and sales.

Some popular Amazon analytics tools include Jungle Scout, Helium 10, and Keepa. Each offers unique features, such as historical sales data, price tracking, and market research.

5. Customer Reviews and Ratings

Customer reviews and ratings can also provide clues about popular and high-selling products. Products with a high number of reviews and positive ratings are often bestsellers. To use this method:

• Search for products in a specific category.
• Look for items with numerous reviews and high ratings.
• Read through customer feedback to understand why these products are favored.

6. Analyzing Product Categories

Different categories on Amazon can reveal varying trends. By examining top products within a category, you can identify patterns and preferences. For example, if you’re interested in electronics:

• Explore the electronics section on Amazon.
• Review the top-selling items and their features.
• Compare products to understand what factors contribute to their popularity.

7. Seasonal and Promotional Data

Sales trends can vary greatly with seasons and promotions. During holidays, special events, or major sales (like Black Friday), certain products might surge in popularity. To stay ahead:

• Monitor Amazon’s seasonal sales events and promotions.
• Review past sales data to predict future trends.
• Adjust your strategy based on upcoming holidays and shopping events.

8. Competitor Analysis

Understanding what competitors are selling can provide insights into what’s popular. Research competitors’ Amazon listings to see their bestsellers and product strategies. Tools like Helium 10 and Jungle Scout also offer features to analyze competitors’ performance.

9. Utilizing Amazon's Advertising Data

If you’re a seller using Amazon’s advertising services, you can access data on which ads perform best. This can reveal which products are generating the most interest and sales through paid promotions. Review your advertising reports regularly to optimize your campaigns and product listings.

10. Social Media and Influencers

Social media platforms and influencers often drive trends on Amazon. By following industry leaders and trendsetters, you can gain insights into popular products and emerging trends. Monitor social media platforms, blogs, and influencers’ recommendations to stay informed.

Summary

Finding out what sells the most on Amazon involves a combination of analyzing Amazon’s own data, using third-party tools, and monitoring external sources like social media. By leveraging these methods, you can gain valuable insights into popular products, trends, and market dynamics. Whether you’re a seller looking to optimize your inventory or a consumer seeking the hottest products, understanding what sells the most can help you make more informed decisions and stay ahead in the marketplace.