Top TikTok Beauty Products of 2023

In 2023, TikTok has continued to be a major influence on beauty trends, driving the popularity of several standout products. Here’s a look at some of the top beauty products that have taken TikTok by storm this year. From viral skincare to must-have makeup, these products are making waves and transforming beauty routines around the world.

1. Glow Recipe Watermelon Glow Niacinamide Dew Drops This serum has been a sensation on TikTok, praised for its hydrating and brightening properties. Infused with niacinamide and watermelon extract, it helps to enhance the skin’s natural glow while reducing redness and improving skin texture. Users love its lightweight formula and the dewy finish it provides.

2. Tarte Shape Tape Concealer Known for its full coverage and long-lasting formula, Tarte Shape Tape has been a staple in many beauty routines showcased on TikTok. It effectively conceals blemishes, dark circles, and uneven skin tone, making it a favorite for creating a flawless complexion.

3. Charlotte Tilbury Pillow Talk Lipsticks Charlotte Tilbury’s Pillow Talk collection has become a TikTok favorite for its universally flattering shades and creamy texture. The lipsticks are celebrated for their long-wearing formula and moisturizing properties, which provide a perfect pout with a natural finish.

4. Rare Beauty Liquid Touch Foundation Selena Gomez’s Rare Beauty brand has captured the hearts of TikTok users with its Liquid Touch Foundation. This product is known for its buildable coverage and natural finish, which adapts to different skin types and tones. Its lightweight formula ensures a flawless base without feeling heavy.

5. The Ordinary AHA 30% + BHA 2% Peeling Solution TikTokers rave about The Ordinary’s AHA 30% + BHA 2% Peeling Solution for its exfoliating power and glow-enhancing effects. This mask helps to improve skin texture and clarity by removing dead skin cells and unclogging pores, resulting in a smoother and more radiant complexion.

6. Huda Beauty Easy Bake Loose Baking & Setting Powder Huda Beauty’s Easy Bake Powder is praised on TikTok for its setting and brightening properties. It helps to set makeup in place and prevent creasing while giving a flawless, airbrushed finish. Its fine texture and ability to control shine make it a top choice for many beauty enthusiasts.

7. Olaplex No. 3 Hair Perfector Olaplex No. 3 is a viral hair treatment on TikTok, known for its repairing properties and ability to strengthen damaged hair. This product works at a molecular level to rebuild and restore hair bonds, making it ideal for those looking to improve hair health and manageability.

8. Fenty Beauty Gloss Bomb Universal Lip Luminizer Rihanna’s Fenty Beauty Gloss Bomb has continued to be a TikTok favorite for its high-shine finish and non-sticky formula. Available in several shades, it adds a touch of gloss and plumpness to the lips, making it a go-to for a quick and effortless boost.

9. Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel Benefit’s Gimme Brow+ is loved on TikTok for its volumizing and shaping effects. This eyebrow gel adds natural-looking fullness and definition, helping to create perfectly groomed brows with minimal effort. Its tiny brush ensures precise application.

10. Laneige Lip Sleeping Mask The Laneige Lip Sleeping Mask is another TikTok sensation, known for its intense hydration and nourishing formula. It helps to soften and plump the lips overnight, making it a popular choice for those looking to achieve smooth and supple lips.

These beauty products have become viral hits on TikTok, each offering unique benefits and features that cater to a wide range of beauty needs. Whether you’re looking for glowing skin, flawless makeup, or healthy hair, these TikTok-approved products are worth considering for your beauty routine.