Trending Songs on TikTok Philippines in 2024: A Deep Dive

TikTok, the viral short-form video platform, continues to dominate the social media landscape in the Philippines. This platform has become a powerhouse for music discovery, catapulting new tracks to fame and bringing old favorites back into the spotlight. In 2024, the TikTok music trends in the Philippines have seen a mix of local hits, international sensations, and catchy tunes that perfectly fit the platform's dynamic and creative content style.

The Rise of OPM on TikTok

Original Pinoy Music (OPM) has always held a special place in the hearts of Filipinos, and TikTok has played a significant role in revitalizing the genre. Songs from both emerging and established OPM artists have found new life on TikTok, often becoming the soundtrack to viral trends and challenges.

One of the most notable OPM tracks that gained traction on TikTok in 2024 is "Tahanan" by Adie. The song's heartfelt lyrics and mellow melody have made it a popular choice for users expressing emotions, particularly in videos centered around family, love, and nostalgia. Adie, an emerging artist, has been able to connect with a younger audience through TikTok, showing how the platform can bridge the gap between generations when it comes to music appreciation.

Another OPM hit that has taken over TikTok is "Ikaw Lang" by Nobita. The song, with its sweet and romantic lyrics, became the anthem for many love-themed content, from wedding preparations to simple couple moments. Its catchy chorus and relatable message make it perfect for short, impactful clips that resonate with the TikTok audience.

International Hits Making Waves

While OPM remains strong, international songs continue to dominate the TikTok charts in the Philippines. Global artists often see their tracks go viral in the country, thanks to the platform's algorithm that promotes popular and trending content across borders.

One such hit is "Dance the Night" by Dua Lipa. This upbeat and energetic song has been the go-to track for dance challenges. The choreography created by Filipino content creators has been widely replicated, adding a local flavor to this global hit. The song's infectious rhythm makes it ideal for TikTok, where dance challenges often dictate music trends.

"Cupid" by FIFTY FIFTY, a K-pop track, has also gained immense popularity. K-pop has a massive following in the Philippines, and TikTok has only amplified its reach. The song’s catchy hook and fun dance moves have made it a favorite for creators looking to participate in dance trends or lip-sync challenges. The song’s presence on TikTok has further cemented the Philippines as a key market for K-pop music.

The Power of TikTok Challenges

TikTok challenges are a driving force behind many of the platform’s music trends. These challenges often involve specific songs, which users have to dance, lip-sync, or create content to. The more viral the challenge becomes, the more the song is streamed and shared, often leading to chart success both on and off the platform.

"Seven" by Jung Kook (feat. Latto) is a prime example of a song that has gone viral thanks to a TikTok challenge. The #SevenChallenge encouraged users to create content that matched the song’s vibe, leading to millions of views and shares. This song’s success on TikTok translated to its popularity on other streaming platforms, showcasing the power of the app in music promotion.

Another song that rose to fame through a TikTok challenge is "Barbie Dreams" by Nicki Minaj. The track, with its playful lyrics and catchy beat, inspired a #BarbieChallenge where users dressed up in pink, mimicking the Barbie doll aesthetic. The challenge's visual appeal, combined with the song's upbeat tempo, made it a hit, particularly among younger audiences.

Viral Local Songs and Remixes

Local songs and remixes often gain traction on TikTok, driven by trends that are uniquely Filipino. "Gento" by SB19 is one such track that has become a TikTok staple. The song’s catchy beat and powerful lyrics have inspired various content, from dance routines to motivational videos. SB19’s dedicated fan base, known as A’TIN, has played a significant role in propelling the song on TikTok, demonstrating the strong community-driven aspect of the platform.

Remixes also play a crucial role in TikTok's music trends. A popular remix in 2024 is the "Ano Na?" remix by DJ Loonyo. This track, originally a slow ballad, was given an upbeat twist, making it perfect for dance challenges. The remix breathed new life into the song, allowing it to reach a wider audience and become a part of the viral dance trend culture on TikTok.

Classic Hits Resurfacing on TikTok

Interestingly, TikTok is not only about new music. Classic hits often resurface on the platform, finding new audiences and becoming part of viral trends. "Mundo" by IV of Spades, originally released in 2018, experienced a resurgence in 2024 on TikTok. The song’s nostalgic feel and timeless lyrics made it a favorite for creators who wanted to evoke a sense of nostalgia in their content.

Similarly, "Harana" by Parokya Ni Edgar also saw a revival. This classic OPM track became popular in TikTok videos that focused on courtship and romance, showing how TikTok can bring old favorites back into the limelight.

The Impact of TikTok on the Philippine Music Industry

TikTok’s influence on the Philippine music industry is undeniable. The platform has become a critical tool for artists and record labels to promote new music and connect with fans. Artists like Zack Tabudlo, Ben&Ben, and KZ Tandingan have seen their songs reach new heights of popularity thanks to TikTok, with many tracks going viral before even being released officially.

The platform also provides a space for indie artists to gain recognition. Songs like "Cebuana" by Karencitta and "Muli" by Ace Banzuelo initially gained traction on TikTok before becoming mainstream hits. TikTok’s algorithm, which favors content that resonates with users regardless of the artist’s popularity, allows lesser-known musicians to break through the noise and reach a broad audience.

Looking Ahead: Future Trends on TikTok Philippines

As we look forward to the rest of 2024 and beyond, it’s clear that TikTok will continue to shape the music trends in the Philippines. Emerging genres like P-pop (Pinoy Pop) and indie-folk are expected to gain more traction on the platform, as users seek out fresh sounds that reflect their diverse tastes.

The integration of live-streaming features and interactive content on TikTok could also lead to new ways of music promotion, allowing artists to engage with fans in real time. This could pave the way for more exclusive releases and live performances directly on the platform, further blurring the lines between social media and music consumption.

In conclusion, TikTok in the Philippines has become a vital space for music discovery and promotion. The platform's ability to make songs go viral, coupled with its diverse and creative user base, ensures that TikTok will remain a key player in the Philippine music scene for years to come.