How to Turn On Analytics Feature on TikTok

1. Open TikTok: Launch the TikTok app on your mobile device.
2. Go to Your Profile: Tap on the Profile icon at the bottom right corner of the screen.
3. Access Settings: Tap on the Menu icon (three horizontal lines) at the top right corner of your profile page.
4. Select 'Settings and Privacy': From the menu that appears, tap on 'Settings and Privacy'.
5. Switch to a Pro Account: If you haven't already, you'll need to switch to a Pro Account to access analytics. Tap on 'Account', then 'Switch to Pro Account', and follow the prompts to choose either a Creator or Business account.
6. Access Analytics: Once you have a Pro Account, go back to the Settings and Privacy menu, and you will see an option for 'Creator Tools' or 'Business Suite'. Tap on it and select 'Analytics'.
7. Explore Analytics: In the Analytics section, you can view data on your video performance, follower demographics, and engagement rates.

Note: Analytics data is available only after you have posted content on TikTok and accumulated some engagement.