How to Upload a Video on Amazon Seller Central

Uploading a video on Amazon Seller Central can enhance your product listings and provide potential customers with a better understanding of your products. Here’s a step-by-step guide on how to upload a video to Amazon Seller Central.

1. Log in to Amazon Seller Central To begin, log in to your Amazon Seller Central account. If you don’t have an account, you’ll need to create one and set up your seller profile.

2. Navigate to the “Inventory” tab Once logged in, go to the “Inventory” tab on the top menu. This will direct you to a drop-down menu where you can select “Manage Inventory” to view your current listings.

3. Choose the product you want to add a video to In the “Manage Inventory” section, locate the product listing you want to update with a video. You can use the search bar or filter options to find it quickly.

4. Click on “Edit” Click the “Edit” button next to the product listing. This will open the product detail page where you can make changes to your listing.

5. Go to the “Images” tab Within the product detail page, navigate to the “Images” tab. Here you’ll find options to upload product images and videos.

6. Upload your video In the “Images” tab, look for a section labeled “Product Video.” Click on the “Upload Video” button to begin the process. You’ll be prompted to select a video file from your computer.

7. Select the video file Choose the video file you want to upload. Make sure it meets Amazon’s video requirements, such as file format and size. Amazon typically supports MP4 files with a maximum size of 500 MB.

8. Add a video title and description After selecting the video file, you’ll be asked to add a title and description for your video. This information helps customers understand what the video is about and why it’s relevant to the product.

9. Save your changes Once the video is uploaded and the title and description are added, click “Save and Continue.” This will finalize the upload process and update your product listing with the new video.

10. Review and publish Review your product listing to ensure the video appears as expected. Once you’re satisfied, publish the changes to make the video live on your listing.

Tips for a Successful Product Video

• High Quality: Ensure the video is high quality and clearly demonstrates the product’s features and benefits.
• Short and Engaging: Keep the video short, engaging, and to the point. Aim for a duration of 30 to 60 seconds.
• Include Key Information: Highlight key information that potential buyers need to know, such as product usage, benefits, and unique features.
• Optimize for SEO: Use relevant keywords in your video title and description to improve visibility in search results.

Troubleshooting Common Issues

• Video Upload Errors: If you encounter errors during the upload process, check the file format and size. Ensure the video meets Amazon’s requirements.
• Video Not Appearing: If the video does not appear on your listing, double-check that it has been properly saved and published. Sometimes, it may take a few hours for changes to reflect.

Conclusion Uploading a video on Amazon Seller Central can significantly enhance your product listing and provide potential buyers with valuable information. By following these steps, you can easily upload a video to your product listing and improve your chances of making a sale.