How to Use Original Sound on TikTok Business Account

Using original sound on a TikTok business account can significantly enhance your brand's visibility and engagement. TikTok allows users to upload and use their own audio clips, making it a powerful tool for creating unique and memorable content. Here’s a step-by-step guide to help you leverage original sound effectively on your TikTok business account:

1. Understand the Basics:

• Original Sound Definition: Original sound refers to audio that you upload yourself, including music, voiceovers, or any other type of sound. This is distinct from popular tracks available in TikTok’s music library.
• Why It Matters: Using original sound helps in creating a unique brand identity and can set your content apart from others. It also allows for more creative freedom and customization.

2. Setting Up Your Business Account:

• Switch to a Business Account: If you haven’t already, convert your TikTok account to a business account. Go to your profile, tap on the three dots in the top right corner, select “Manage Account,” and then “Switch to Business Account.” This will give you access to features designed for businesses.
• Complete Your Profile: Ensure your profile is fully set up with a business description, contact details, and a link to your website. A well-maintained profile will help in gaining trust and increasing engagement.

3. Uploading Your Original Sound:

• Create Your Audio Clip: Use audio editing software to create your desired sound. This could be a jingle, a brand message, or any audio that represents your business.
• Upload the Audio: TikTok does not directly allow you to upload audio from within the app. Instead, you need to upload your video with the original sound included. Here’s how:
  1. Open TikTok and tap on the "+" icon to create a new video.
  2. Record or upload a video that includes the original sound you want to use.
  3. Once the video is recorded or uploaded, tap on “Sounds” at the bottom of the screen.
  4. Select “Add Sound” and then “My Sounds.”
  5. Your original sound should appear in the “My Sounds” section.

4. Utilizing the Sound in Your Videos:

• Add the Sound to Your Video: After uploading your video with the original sound, other users will be able to select and use your sound in their own videos. To use your original sound, select it from the “My Sounds” library.
• Promote Your Sound: Encourage your audience to use your original sound by incorporating it into challenges or campaigns. Promote the sound in your videos and across other social media platforms to increase its reach.

5. Analyzing Performance:

• Track Engagement: Use TikTok’s analytics tools to monitor the performance of your videos featuring the original sound. Look at metrics such as views, likes, shares, and the number of times your sound has been used.
• Adjust Strategies: Based on the analytics, adjust your content strategy to maximize the impact of your original sound. Experiment with different types of content and promotional tactics to see what works best.

6. Best Practices:

• Quality Matters: Ensure your original sound is high quality and professionally edited. Poor audio quality can deter users from engaging with your content.
• Keep It On-Brand: Make sure your original sound aligns with your brand’s voice and message. Consistency in branding helps in building recognition and loyalty.
• Engage with Trends: While using original sound, try to integrate current TikTok trends or challenges to boost visibility and engagement.

Example Table of Metrics:

Metric	Value
Views	50,000
Likes	5,000
Shares	1,200
Sound Uses	300
Engagement Rate	10%

By following these steps and best practices, you can effectively use original sound on your TikTok business account to enhance your brand presence and engage with a wider audience.