How to Use Original Sound on TikTok Business Account

TikTok is a popular platform that allows users to create and share short videos, often accompanied by music or other audio. For businesses using TikTok, leveraging original sound can be a powerful tool to enhance brand identity and engage with their audience. This guide will walk you through the steps of using original sound on a TikTok business account, along with tips and best practices to make the most out of this feature.

What is Original Sound on TikTok?

Original sound refers to the audio that is unique to your video. Unlike using popular songs or audio clips available in TikTok’s library, original sound allows you to create and use your own audio recordings. This could be a catchy jingle, a voiceover, or any other sound that represents your brand.

Why Use Original Sound?

1. Brand Identity: Using original sound helps in establishing a unique brand voice and identity. When viewers hear your original sound, they’ll associate it with your brand.

2. Engagement: Unique and memorable audio can increase engagement. Users are more likely to create content with your original sound if it resonates with them.

3. Creative Freedom: Original sound gives you the freedom to tailor audio specifically to your brand’s needs and messaging.

How to Create and Use Original Sound

Step 1: Create Your Audio

To use original sound, you first need to create the audio you want to use. This could involve recording a voiceover, creating a jingle, or capturing any sound you desire. Here’s how you can create high-quality audio:

• Record Using Professional Equipment: Ensure that you use a high-quality microphone and recording software to produce clear and crisp audio.
• Edit the Audio: Use audio editing software to clean up any noise, add effects, or make adjustments.
• Export in Compatible Format: Save your audio file in a format compatible with TikTok, such as MP3 or WAV.

Step 2: Upload the Audio to TikTok

1. Open TikTok App: Log in to your business account on the TikTok app.
2. Create a New Video: Tap on the “+” button to start creating a new video.
3. Upload Your Audio: In the video creation screen, tap on the “Sounds” option at the top. Select “My Sound” or “Upload Sound,” then choose your audio file from your device.
4. Add the Audio to Your Video: Once uploaded, you can use the original sound in your video. You can adjust the timing and volume as needed.

Step 3: Publish and Promote

1. Create Engaging Content: Use your original sound in a creative and engaging way. Ensure that your content aligns with your brand’s message and aesthetic.
2. Add Relevant Hashtags: Use hashtags related to your original sound to increase its visibility.
3. Encourage User Interaction: Invite your followers to use your original sound in their videos. This can help in spreading your brand’s audio further.

Tips for Success

1. Keep It Short and Memorable: Short and catchy audio is more likely to be remembered and used by others.

2. Test and Iterate: Experiment with different sounds and see what resonates with your audience. Use analytics to track performance and adjust accordingly.

3. Promote Your Sound: Use other marketing channels to promote your original sound. This can include social media posts, email newsletters, and even collaborations with influencers.

Analyzing the Impact

To understand the impact of your original sound, you should regularly check TikTok analytics. Look at metrics such as:

• Number of Videos Created with Your Sound: Indicates how well your sound is being adopted.
• Engagement Rates: Helps you understand how users are interacting with your videos that use the original sound.
• Follower Growth: Tracks any increase in followers that might be attributed to your use of original sound.

Sample Analytics Table

Metric	Value
Videos Created with Sound	150
Engagement Rate	5.2%
Follower Growth	+500

Conclusion

Using original sound on your TikTok business account can significantly enhance your brand’s presence and engage your audience in a unique way. By creating memorable audio, effectively uploading it to TikTok, and analyzing its impact, you can leverage this feature to boost your brand’s visibility and connection with users.

Call to Action

Start exploring how original sound can elevate your TikTok strategy today. Create your unique audio, upload it to TikTok, and watch as it helps you connect with your audience in a whole new way!