Viral TikTok Makeup Trends of 2023: What You Need to Know

1. Glazed Donut Skin

One of the most prominent trends in 2023 is the "Glazed Donut Skin," popularized by beauty influencers and celebrities alike. This trend focuses on achieving a dewy, luminous complexion that mimics the shiny glaze of a donut. The key to this look is hydration and highlighter. Moisturizing products, such as serums and creams, play a critical role in creating the perfect base. The highlighter is then applied strategically to the high points of the face—cheekbones, brow bones, and the bridge of the nose—to give that glazed effect. Brands have caught on to this trend, with products specifically designed to achieve the glazed look now flooding the market.

2. Underpainting

Underpainting has re-emerged as a major TikTok trend in 2023. Unlike traditional makeup application, where foundation is applied first, underpainting involves applying contour, blush, and highlighter underneath the foundation. This technique allows for a more natural, sculpted appearance as the foundation tones down the intensity of the contour and blush, creating a seamless blend. TikTok users have been showcasing their underpainting transformations, leading to widespread adoption of this technique.

3. Blurred Lips

The "Blurred Lips" trend is all about achieving a soft, diffused lip look that is more relaxed than the typical sharp, defined lip. This trend has gained traction due to its easy-going vibe and versatility. The process involves applying lipstick or tint in the center of the lips and then using a finger or brush to blur the edges outward, creating a gradient effect. This look is perfect for those who prefer a more subtle and effortless makeup style.

4. Bold Blush

2023 has seen a resurgence of bold blush, with TikTok users embracing vibrant colors like hot pink, coral, and even red. Unlike the traditional application on just the apples of the cheeks, the bold blush trend encourages applying blush across the cheeks, nose, and even up to the temples for a sun-kissed, youthful appearance. This trend has redefined the way people use blush, turning it into a statement feature rather than just a supporting act.

5. Sirena Eye Makeup

The "Sirena" eye makeup trend, inspired by mermaids and oceanic elements, has taken TikTok by storm. This look is characterized by shimmery, iridescent eyeshadows, often in shades of blue, green, and purple, paired with exaggerated eyeliner and glitter. The result is a mystical, ethereal appearance that stands out in any crowd. This trend is particularly popular for festival makeup and special occasions where a bold, creative look is desired.

6. Graphic Liner

Graphic eyeliner has continued to evolve in 2023, with TikTok users pushing the boundaries of traditional eyeliner. This trend involves creating bold, geometric shapes and designs with eyeliner, ranging from double wings to intricate patterns around the eyes. The emphasis is on creativity and individuality, with each look being a unique expression of the wearer’s personality. Graphic liner can be as subtle or as bold as one desires, making it a versatile trend that anyone can try.

7. Y2K Makeup

The early 2000s (Y2K) aesthetic has made a big comeback in 2023, influencing makeup trends on TikTok. Think frosted eyeshadows, glossy lips, and thin brows. The Y2K trend is all about nostalgia, bringing back the playful, experimental makeup looks of the early 2000s. TikTok creators have been recreating iconic Y2K looks with a modern twist, making this trend accessible and fun for a new generation.

8. Clean Girl Aesthetic

The "Clean Girl Aesthetic" is a minimalist makeup trend that has gained massive popularity on TikTok. It’s all about looking effortlessly polished with minimal products. Key elements include fluffy brows, dewy skin, light blush, and neutral lips. This trend emphasizes skincare as much as makeup, promoting a healthy, natural glow over heavy coverage. It's the go-to look for those who want to look put-together without the effort.

9. Faux Freckles

Faux freckles have been trending on TikTok for a few years, and in 2023, they’ve become even more popular. This trend involves using makeup products like eyebrow pencils, eyeliner, or specialized freckle pens to create the appearance of natural freckles. TikTok users love this look for its youthful, fresh-faced appeal. Some even take it a step further by adding freckles in playful colors like white or metallics for a more artistic vibe.

10. Neon Eyeshadow

Neon eyeshadow is making waves in 2023, with bold, bright colors taking center stage on TikTok. Users are experimenting with neon pinks, greens, and blues, often applying them in creative ways such as graphic shapes or in combination with other trends like siren eyes or graphic liner. Neon eyeshadow is a statement look that’s perfect for those who aren’t afraid to stand out.

In conclusion, 2023 has been a year of bold experimentation in makeup, driven by TikTok’s influence. From dewy skin and bold blush to graphic eyeliner and neon eyeshadow, these trends cater to a wide range of styles and preferences. Whether you’re into subtle, natural looks or prefer something more daring and creative, there’s a TikTok makeup trend for everyone this year. Stay tuned to TikTok for the latest in beauty, as these trends are constantly evolving, bringing new ideas and inspirations to makeup enthusiasts around the world.**