Viral TikTok Trends of 2020
1. The Rise of Dance Challenges
Dance challenges were at the heart of TikTok's explosion in 2020. The simplicity and accessibility of these dances made them an instant hit among users of all ages. One of the most iconic dance trends was the "Renegade" dance, choreographed by 14-year-old Jalaiah Harmon. The dance went viral, being performed by millions, including celebrities and influencers. Its popularity highlighted the importance of crediting original creators, as Jalaiah initially did not receive recognition for her work until later.
Another notable dance trend was the "Savage" challenge, which used Megan Thee Stallion's hit song "Savage." This trend became synonymous with the confidence and empowerment that many TikTok users felt when participating. The platform allowed for a diverse range of dance styles to emerge, from complex choreography to more straightforward moves that anyone could follow, making dance challenges an essential part of TikTok's identity in 2020.
2. #BlackLivesMatter and Social Justice Movements
TikTok wasn't just a platform for fun; it became a powerful tool for social activism in 2020. The #BlackLivesMatter movement gained significant traction on the platform, with users sharing educational content, personal stories, and calls to action. This trend demonstrated how TikTok could be used to spread awareness and drive change, particularly among younger audiences.
Users created videos that highlighted racial injustices, police brutality, and the importance of voting. The platform's unique format allowed for creative expressions of support for the movement, such as dance routines, spoken word poetry, and art. TikTok became a virtual space where users could connect, educate, and mobilize for social justice causes, marking a significant shift in how social media platforms were used for activism.
3. Wholesome and Uplifting Content
In a year filled with uncertainty and challenges, TikTok also became a source of positivity and comfort for many. Wholesome content trends, such as the "Tell Me Without Telling Me" challenge, where users would share personal quirks or traits in a light-hearted manner, became a popular way to connect with others.
"The Ratatouille Musical" was another trend that exemplified TikTok’s ability to bring people together. What started as a joke about creating a musical version of the Disney movie "Ratatouille" turned into a full-blown community project. Creators from around the world contributed songs, choreography, and even set designs, showcasing the collaborative spirit that TikTok fostered in 2020.
4. Viral Recipes and Food Trends
Food content on TikTok also saw a massive surge in popularity in 2020. With many people staying at home due to the pandemic, TikTok became a go-to source for quick and easy recipes. "Whipped coffee," also known as Dalgona coffee, became one of the most famous food trends of the year. The visually appealing process of whipping coffee into a creamy froth was perfect for TikTok's short video format and quickly went viral.
Another trend that gained traction was the "Pasta Chips" phenomenon, where users would bake pasta to create a crunchy snack. These trends not only inspired creativity in the kitchen but also brought people together as they shared their cooking experiences and experimented with new recipes.
5. Transformation and Beauty Trends
TikTok was a major player in the beauty and fashion industries in 2020. "E-Girl" and "E-Boy" aesthetics became hugely popular, with users embracing bold makeup, edgy fashion, and unique hairstyles. These trends allowed for self-expression and creativity, particularly among younger users who found a sense of community in these subcultures.
The "Glow Up" challenge was another beauty trend that captivated TikTok users. This trend involved showcasing before-and-after transformations, often with a focus on skincare, fitness, or fashion. The challenge emphasized personal growth and self-improvement, resonating with users who were looking to make positive changes in their lives during a difficult year.
6. Comedy and Meme Culture
TikTok was a breeding ground for humor in 2020, with countless memes and comedic skits going viral. "The WAP Challenge," based on Cardi B and Megan Thee Stallion's song "WAP," became one of the most talked-about trends of the year. The challenge involved users attempting the song's choreography, often with humorous results.
Another viral meme was the "Why You Always Lyin'" trend, where users lip-synced to a popular Vine song while reenacting exaggerated scenarios. TikTok’s format allowed for rapid meme evolution, with users adding their own twists to popular trends, making the platform a constantly evolving space for humor and creativity.
7. The Influence of TikTok on Music
2020 was the year when TikTok's influence on the music industry became undeniable. The platform played a pivotal role in catapulting songs to the top of the charts. "Savage Love" by Jawsh 685 and Jason Derulo is a prime example, with the song's success being largely driven by its popularity on TikTok. Similarly, Doja Cat's "Say So" became a viral hit, thanks in part to the dance challenge that accompanied it.
TikTok gave both established and emerging artists a unique way to reach new audiences. The platform’s algorithm often boosted songs that fit well with its short, engaging video format, turning TikTok into a major force in shaping music trends in 2020.
Conclusion
2020 was a defining year for TikTok, solidifying its place as a cultural powerhouse. The platform’s ability to create and spread viral trends had a profound impact on various aspects of society, from entertainment and music to social justice and personal expression. TikTok's blend of creativity, accessibility, and community ensured that its influence would be felt long beyond 2020, as it continued to shape global culture in new and unexpected ways.
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