How to Watch Live Selling on TikTok

TikTok Live Selling has become a popular way for brands and influencers to connect with audiences and drive sales. If you’re new to TikTok or curious about how to participate in live selling events, this guide will walk you through the steps and tips to make the most of your experience.

  1. Download and Install TikTok: To start, make sure you have the TikTok app installed on your mobile device. It’s available for both iOS and Android. Simply go to the App Store or Google Play Store, search for “TikTok,” and download the app.
  2. Create an Account: Open the app and sign up using your email address, phone number, or an existing social media account. Follow the on-screen instructions to complete your profile.
  3. Explore the App: Familiarize yourself with TikTok's interface. The main screen is the “For You” page, which shows trending videos. To find live selling events, you’ll need to explore a bit more.
  4. Find Live Selling Events: There are a few ways to locate live selling events on TikTok:
    • Search Function: Tap on the magnifying glass icon at the bottom of the screen to open the search bar. Type in keywords like “live selling,” “TikTok shop,” or specific product names to find relevant live streams.
    • Follow Brands and Influencers: Many brands and influencers host live selling events regularly. By following them, you’ll receive notifications when they go live.
    • Explore the “Live” Tab: Swipe left to access the “Live” tab. This section showcases live streams from various users. Look for titles and descriptions related to selling or shopping.
  5. Join a Live Selling Stream: Once you find a live selling event you’re interested in, tap on it to join the stream. You’ll be able to watch the host present products, answer questions, and interact with other viewers through live chat.
  6. Participate in the Live Stream: During the live stream, you can engage with the host and other viewers. If you have questions about products, type them in the chat. The host may answer them live.
  7. Make a Purchase: To purchase products featured in a live selling event, follow the instructions provided by the host. They may direct you to a link or provide information on how to buy directly through TikTok. Some live selling events may include special offers or discounts exclusive to viewers.
  8. Check Your Notifications: TikTok will notify you of upcoming live events from your favorite brands and influencers. Make sure to enable notifications for the app to stay updated on new live selling opportunities.
  9. Review and Follow Up: After the event, you can review the products you were interested in and finalize your purchase if you haven’t done so already. Following up on products you missed can be done by revisiting the profiles of hosts or checking TikTok’s shopping features.
  10. Stay Updated: Live selling on TikTok is constantly evolving. Stay engaged with the community and follow trends to get the most out of your live selling experiences.
    Tips for a Better Live Selling Experience:
  • Interact Actively: Engage with the host and other viewers. Active participation can enhance your experience and make it more enjoyable.
  • Check Product Reviews: Look for reviews or ratings of products before making a purchase.
  • Follow Your Favorites: By following brands and influencers you like, you’ll be more likely to catch future live selling events.
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