Is It Better to Sell on eBay or Amazon? Insights from Reddit

When it comes to online selling, choosing between eBay and Amazon can be a difficult decision. Both platforms have their own strengths and weaknesses, and depending on what you're selling and your business goals, one may be better suited for you than the other. To help you decide, we've gathered insights from Reddit, where sellers often discuss their experiences on these two major platforms.

1. Audience and Product Fit: One of the first things to consider when deciding between eBay and Amazon is the type of product you're selling and the audience you want to reach. According to Reddit users, Amazon is generally better for selling new, mass-produced items that appeal to a broad audience. Amazon's customer base expects quick shipping, consistent quality, and brand-new items. Therefore, if you are selling products like electronics, books, or household goods, Amazon may be the better platform.

On the other hand, eBay is preferred by many sellers for its flexibility in selling used, collectible, or niche items. eBay buyers often search for unique or hard-to-find products, and they are more accustomed to purchasing second-hand items. If you’re selling vintage clothing, antiques, or rare collectibles, eBay might be the more suitable choice.

2. Fees and Costs: Another major factor to consider is the cost of selling on each platform. Redditors often highlight that eBay’s fee structure is generally more straightforward and can be lower, especially for sellers with lower volume. eBay charges a final value fee, which is a percentage of the sale price, and a listing fee, although sellers often get a certain number of free listings per month.

Amazon, on the other hand, charges a referral fee on each sale, which varies depending on the category of the product. Additionally, Amazon has a more complex fee structure, including fees for Fulfillment by Amazon (FBA), which covers storage, packing, and shipping. While FBA can make the selling process easier, it adds to the overall cost. Sellers on Reddit often mention that while Amazon can be more expensive, the access to a larger customer base can make it worthwhile.

3. Ease of Use and Seller Support: When it comes to ease of use, Reddit users have mixed opinions. Amazon is often praised for its user-friendly interface and robust tools that make managing a store easier, especially for those who are serious about scaling their business. The FBA service is particularly popular among Reddit sellers who appreciate not having to handle the logistics of shipping.

However, some sellers find Amazon's strict policies and high standards for sellers to be challenging. Negative reviews or complaints can quickly affect your seller rating, and Amazon is known for suspending accounts for policy violations, which can be frustrating for sellers.

eBay, on the other hand, offers more flexibility but can require more effort to manage, especially for high-volume sellers. Some Reddit users note that eBay's customer service can be inconsistent, but they appreciate the ability to negotiate with buyers and handle disputes directly.

4. Competition and Market Saturation: The level of competition is another key consideration. Amazon is a highly competitive marketplace, with many sellers offering the same products. As a result, sellers often need to compete on price, which can lead to lower profit margins. Some Reddit users advise that unless you have a unique product or can compete on price, it might be tough to stand out on Amazon.

eBay, while competitive, can be less saturated for certain types of products, especially in niche markets. Sellers who have unique or rare items might find it easier to get noticed on eBay, as buyers often search for specific, one-of-a-kind products.

5. Shipping and Fulfillment: Shipping is another area where the two platforms differ significantly. Amazon, especially with FBA, offers a streamlined shipping process where sellers don't have to worry about the logistics. This is a major advantage for those who want a hands-off approach.

eBay sellers, on the other hand, typically handle their own shipping. While this allows for more control and can be cheaper in some cases, it also requires more effort and time. Some Reddit users note that this can be a downside, particularly for sellers who are managing a high volume of orders.

6. Long-Term Viability: Reddit users also discuss the long-term viability of selling on eBay versus Amazon. Amazon is often seen as more sustainable for growing a business due to its vast customer base and strong brand presence. However, the platform's high fees and stringent policies can be challenging for some sellers.

eBay, while potentially offering lower fees, is sometimes viewed as a better platform for smaller or side businesses rather than full-time ventures. Sellers who enjoy the flexibility and niche market focus often find eBay to be more aligned with their business goals.

Conclusion: In conclusion, the decision between selling on eBay or Amazon depends on several factors, including your product type, target audience, and business goals. Amazon might be better for those looking to scale a business with new, mass-produced items, while eBay is often preferred for niche products, collectibles, or used goods. Consider the fee structure, ease of use, competition, and shipping logistics when making your decision. Ultimately, some sellers find success on both platforms by leveraging the unique strengths of each.